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THE MELODY / SUSTAINING & RENEWING INTEREST
The MELODIC elements are what people latch on to. You need to pass the MELODIC importance around like a football. First the intro melody, then the vocal, then the little instrumental line, then the vocal, then to the backing vocals, then the vocal, then the solo, etc. In some cases the rhythm alone can act as a melodic element.
In any art form that requires time to be experienced (music, film, theater, dance, etc) it is important to sustain and even renew the interest of the audience in order to maintain the audience’s ATTENTION.